It is very difficult for people to imagine the future. There
is something, very stable in our minds, about the present and the status quo.
No matter how much change we have seen in the past, we do not see that much
change in our future. For example, I am pretty sure that at some point in the
future web interfaces will be both intelligent and three dimensional. But it is
very difficult to convince anyone of either. We can imagine robots and flying
cars as long as they stay in our imaginations. When we think about our lives
being different, we reject the notions.
One of the techniques I use to overcome this cognitive
resistance is to ask people to imagine that it is fifty years into the future.
In this scenario, they are sitting with their grandchildren on their lap
explaining what life was like back in the year which is current when I am doing
this exercise. The kids ask “what was life like back in …. “ At which point
they say to the grandkids “You won’t believe this but back in …… we used to ….”
And they fill in the blank with something that is a mainstay of the current day
but will probably be gone and forgotten fifty years hence.
Here is an example. Fifty years from now people will tell
their grandchildren that back in 2013 people would get up every morning and sit
in traffic for an hour or more driving to the building in which they work. In
the future with advances in both telecommunications and virtual worlds, the
idea of everybody having to be in the same physical building will become
impractical and arcane. People will go to work by logging into their home
computer. What that home computer may look like is another thing entirely. But,
I use this example as a starting point for a whole host of other changes.
This exercise is useful because we are more used to looking
back at the past and seeing how things in the present are different than we are
of looking into the future and seeing how things will be different. I will come
back to this technique from time to time to illustrate other principles.
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