In my previous post, I mentioned that the engineers at
Western Union had dismissed the idea that someday there would be a phone in
every home as being impossible since the combinatorics of switching would
require everyone in the country to become a telephone operator. But, this
engineering analysis was not the only resistance to this new invention. There
were social barriers to overcome as well.
One of these issues was the result of the fact that people
simply did not understand how the telephone worked. From the perspective of
most people, the telephone produced a disembodied voice from a person who was
many miles away. How did that work? It appeared to employ an occult force. An
occult force is merely a force for which you don’t understand the mechanisms by
which it occurs. So, for most people, the disembodied voice was produced by an
occult force. Once you are into occult forces, all kinds of other things are
possible. If you can talk to somebody many miles away, can you also talk to
dead people or people in the future? Today, since we understand how this all
works, these questions seem silly. But to people who don’t quite understand,
these things these are distinct
possibilities.
Another problem created by the telephone was how to greet
people who were calling. At the time there were social conventions dictating how
people greeted each other based on their relative social classes. But, when
somebody calls you on the telephone, you have no idea who is calling and hence
you do not know their social class. How do you answer? Eventually, this problem
was solved by introducing a new work into the language. We still use this term
today. When the telephone rings, we pick it up and say “Hello”. But, at the
time, this was a major concern.
To add to the problems the telephone was having gaining
acceptance was the problem that most telephone operators were young unmarried
women. As operators, these young unmarried women were talking to men to whom
they had not been properly introduced. This was considered by some to be the
depths of depravity and their lack of moral standing led to the derisive title
– call girl.
The point here is that that when new technologies face
resistance due to social or economic pressures we cannot assume that those
pressures will be enough to prevent its acceptance. Many times, new
technologies just run roughshod over these barriers and gain acceptance in
spite of them.
Well, enough about the telephone and its struggles for acceptance. Next time I will turn to an emerging
technology – the holographic image – and see if we can apply anything we have
learned to that.